Colombian with studies of social communications and journalism, at Universidad Pontificia Bolivariana in Medellín and Pontificia Universidad Javeriana in Bogotá. Film Production at CEV in Madrid, Spain.

Her career started in news casts where she was journalist, anchor and producer. After eight years she resigned as an inner call to be more creative and active in her country's issues. President Andrés Pastrana invited her to be part of his government as communications consultant.

After the ending of the government, she was invited by RCN TV owners to create and lead the Communications and Public Relations department.

In 2005 she created her own company, Grupo Trébol Comunicaciones.

She became partners to mexican film company, Río Negro Producciones and produced Rosario Tijeras, Satanás, Federal, Amar a Morir, Chance and Es que no eres Tu, Soy Yo.


When filming Rosario she moved back to my city, Medellín and, after the launching of the movie, the major of the city invited her be part of his cabinet as director to the Flower Fair, an important cultural city event. She was director for five years and those two jobs influenced her, and her companys’ path. She started to expand towards a public-private relation to create cultural/education events that contribute to generate added value to the citizens. They are conscious of social compromise in the cultural sector and its positive impacts towards expanding minds and a nonviolent behavior.


Their work is based on the construction, hand to hand with the client and their advisers, of a strategy that through actions achieves the set objectives. generate innovative and powerful strategies around the objectives and expectations of clients that broadly impact their target audiences. Their content work is supported by deep knowledge of their client. Careful work, always tailor-made. They connect with audiences, journalists, influencers, brands, social organizations and government agencies and private companies through powerful strategies around storytelling. They bind, weave, investigate and create.

With much experience in journalism, she has quickly moved into a working dynamic with her company Grupo Trebol Communications achieving business opportunities focused on these economies.

● Strategic allies for the Gabriel García Márquez Foundation for the Festival and Journalism Award, that has taken place the city of Medellín for 10 years.

● Publicist in Colombia for the artist JUANES.

● Partner to the content plataform, Mowies.com.

● Allies for the Colombia Hay Festivals Medellín and Jericó.

● Consultant and manager for the city of Medellín of the initiative, public-private Medellín embraces its history, on Legality and Memory.
● Strategic communications consultant for the entertainment and tourism project, Arena del Río in Barranquilla.


● Creator of the Legally Colombian strategy, democratization of culture, massification of content with Almacenes Éxito. Movies and music In 2005 the company, Grupo Trébol Comunicaciones, was born. Purpose, country, passion, relationships and rigor to bring projects, concepts, strategies to life. Paula has a high commitment to the social transformations of the country, through culture, it is her hallmark.

Grupo Trébol has 4 business lines:

● Music:

-Festival Sounds Medellín

-Content Lab/Artists Identity

-Strategic Communication for Artist